Zed Nelson's Love Me series approaches the subject of globalisation extremely effectively, he explores the vast different countries and how they approach beauty in their life.
On this particular image he has taken a picture of a billboard sign, an advertisement for a cosmetic brand. It is a huge image that has been placed on a very large tall building to attract passers by to buy the product.
The series shows the varied ways of how beauty effected individuals around the world. He talks about South African women who are driven by caucasian beauty that have operations to make them look barbie doll like. I agree that the world is driven by western media and commercials promoting a narrow idea of beauty.
Nelson is worried about how out of hand it could get, how it could affect the social world around us, how it could affect individuals finding it hard to find a job because of how attractive they are?
'We have created a world in which there are enormous social, psychological and economic rewards and penalties attached to the way we look' - Zed Nelson.


